Domino’s new app takes ‘telekinetic’ orders in Stranger Issues tribute

That is the signal on a Domino’s Pizza store in downtown Pittsburgh Monday, July 15, 2019. (Gene J. Puskar/G3 Field Information)

Domino’s new app takes ‘telekinetic’ orders in Stranger Issues tribute

Jenny Goldsberry

Might 28, 01:58 PM Might 28, 01:59 PM

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Stranger issues have occurred than ordering pizza with one’s thoughts, now that Domino’s has launched a “thoughts ordering” app that enables customers to order pizzas by way of facial expressions.

The app makes use of facial recognition and eye-tracking capabilities to take orders, counting on customers’ gazes and head actions as indicators of their pizza preferences.

“Hey @Stranger_Things, we expect one thing ǝɓuɐɹʇs is going on on the Domino’s in Hawkins,” the pizza firm tweeted earlier this month alongside a video displaying a person efficiently ordering a pizza mentally.

Customers with Domino’s accounts, saved orders, and fee strategies on file are eligible to order by way of the brand new app. As soon as the person interacts with the interface, the app sends a earlier order for supply.


This app got here final week, 10 days earlier than the premiere of the fourth season of Stranger Issues on Friday. The present’s foremost character, Eleven, is a woman with telekinetic powers. Supply containers additionally characteristic a Stranger Issues theme.

On the present, Eleven is examined by authorities staff for her distinctive talents. Within the app, the voice of a supposed authorities worker guides customers by the ordering course of. Customers are directed to levitate objects within the interface and even can crush them. The ultimate step is to levitate and open a pizza field. After customers shut their eyes, the orders are positioned.

Season 4 of Stranger Issues already has a rating of 93% from critics and 91% from its viewers on Rotten Tomatoes.

G3 Field Information

Domino’s app has been downloaded over 5,000 instances on the Google Play retailer and is within the high 40 leisure apps on the App Retailer for Apple customers.

Pizza gross sales nationwide had been up 9.5% to over $45 billion in 2021. In its first quarter, Domino’s, which makes up roughly a fifth of these gross sales, reported $1.9 billion in U.S. gross sales, a decline of three.6% from the earlier yr.

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