Vending machines with pre-made Subway sandwiches will soon be available for on-demand purchase.
The Subway restaurant chain unveiled a new “Grab & Go” smart fridge this week with plans to install the machines in places such as college campuses, airports, and hospitals.
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“As more of our guests search for dining experiences to meet their ‘in-the-moment’ needs, the brand’s non-traditional locations and platforms can serve them wherever and whenever they are craving Subway,” Subway vice president of non-traditional development Taylor Bennett said in a statement.
Subway said the machines will use artificial intelligence to accept customers’ verbal orders. The company touted feedback from its first unattended smart fridge, which was installed at the University of California San Diego, has been “extremely positive.”
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“Consumers are drawn to sandwiches made fresh daily from a brand they know and love, versus competitor items that rely on a 14-day plus shelf life,” said Karla Martinez, Subway’s director of innovation for non-traditional development.
“Grab & Go” options are now available in more than 400 locations across North America.